Coastal Rug

Rug designs inspired by Ruggable. Keeping in mind their target demographic, branding, and cohesive aesthetics within each specific category.

GOALS

1. Create a design that blends within Ruggable's designs in the specific style category.​

2. ​Create a design that is different from everything currently within Ruggable's specific style category.

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RESEARCH

I spent some time on the Ruggable website looking for rugs that fit the category with the "Best-Selling" filter selected.​

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IDEATION

Moodboard

I then proceeded to Pinterest for quick inspiration. 

I wanted to heavily include seashells and fossils in my moodboard while keeping the color palette in mind. 

Thumbnails

I drew 3 thumbnails before arriving to the design I attempted.​

I felt that a simple Clam Shell would be the winner.

I liked the idea of combining all 3 thumbnails in the end.

Clam Shell + Half + Mosaic.

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DESIGN

Colorways​

After looking at the Ruggable catalogue I decided that having a Warm neutral (original), a Cool neutral, and a fun bright version would not only fit into the Ruggable catalogue but also appeal to a wide variety of customers who might enjoy different Nautical aesthetics.

Interior Moodboards​​

I created a mockup for each colorway in the hopes of seeing it in its natural habitat.

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INTEGRATION OF DESIGN

Overall, I think the design both fits into the current Coastal catalogue while looking different enough to be included in a separate launch.

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Asset Creation and Layer Management

Procreate Design

Adobe Illustrator

Adding Texture in Adobe Photoshop